LEGAL PROTECTION ASPECTS OF PRICE GOUGING PRACTICES IN TOURIST DESTINATIONS FROM A CONSUMER PROTECTION LAW PERSPECTIVE

Abstract

The phenomenon of the practice of price gouging by culinary business actors - especially in tourist destination areas - is currently increasingly common and is starting to disturb the public. The practice of price gouging is an event when a food or drink seller sets the price of his product above what is reasonable. This is often done by business actors who have bad intentions to gain profits fraudulently. This practice of price gouging can occur as a result of prices not being included in the food menu list or a mismatch between the price information on the menu list and the price at which food is paid, which is of course very detrimental to consumers. The analysis of legal issues related to the practice of price gouging in this paper uses normative juridical methods. With a focus on studying forms of legal protection for consumers who experience price gouging practices by culinary business actors in tourist destination areas according to Law Number 8 of 1999 concerning Consumer Protection and related regulations as well as legal action that can be imposed on culinary business actors in tourist destination areas. who practice price gouging. This is based on the understanding that consumer protection cannot be separated from trading activities, therefore, in trading activities, it is hoped that there will be a balance of rights and obligations between business actors and consumers, so as to create a business world climate that fulfills a sense of justice and legal certainty through existing legal instruments.